The Lone Ranger comes under the genre of Western Action film.
The Lone Ranger uses the USP of being a part of the Disney
family. By being a part of Disney it already reaches out to a wide
audience as Disney is known around the world for delivering their high
quality entertainment; this means that the film is going to be able to
reach across all range of ages.
Another USP
would be the cast, Johnny Depp, Depp has starred in many Disney film and other industries. He is known for his role as Capitan Jack Sparrow, Mad Hatter, Sweeny Todd, Willy Wonka, Barnabas Collins and many more. By starring a big name such as Depp they are reching their audience even further as he attracts many variations of audiences. Also staring in the film is the actor Armie Hammer, he has not played many big roles in the films that he has been in, this means that he is now able to bring that new actor aspect into the film, as people won't know what to expect from him, whereas with Johnny Depp he is going to have to meet the viewer's expectations.
The story of the Lone Ranger is highly known, this means that it is going to appeal to a wider audience as they will have a vague idea of what the film is going to consist of. Whether you're a fan of the Western Film Genre or just a fan of action films, this is going to have been appealing to every aspect that they could trying to bring the audience in.
As the trailer starts we see a black and white Disney logo which we zoom into fading into a vast open wasteland which we now associate with the Wild West. This symbolic code automatically makes us this that this film is going to be a cowboy film, filled with hourseback chases, gunslingers, standoffs, and Red-Indians. These are the ideas that we are brought to from seeing that beginning scene.
Another USP
would be the cast, Johnny Depp, Depp has starred in many Disney film and other industries. He is known for his role as Capitan Jack Sparrow, Mad Hatter, Sweeny Todd, Willy Wonka, Barnabas Collins and many more. By starring a big name such as Depp they are reching their audience even further as he attracts many variations of audiences. Also staring in the film is the actor Armie Hammer, he has not played many big roles in the films that he has been in, this means that he is now able to bring that new actor aspect into the film, as people won't know what to expect from him, whereas with Johnny Depp he is going to have to meet the viewer's expectations.
The story of the Lone Ranger is highly known, this means that it is going to appeal to a wider audience as they will have a vague idea of what the film is going to consist of. Whether you're a fan of the Western Film Genre or just a fan of action films, this is going to have been appealing to every aspect that they could trying to bring the audience in.
As the trailer starts we see a black and white Disney logo which we zoom into fading into a vast open wasteland which we now associate with the Wild West. This symbolic code automatically makes us this that this film is going to be a cowboy film, filled with hourseback chases, gunslingers, standoffs, and Red-Indians. These are the ideas that we are brought to from seeing that beginning scene.
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