Title Idea's Within the Trailer
Thinking about where to have the title showing within our film, although
a small part of the process, it is still important for this to be
considered when making a film trailer. You want to place it somewhere
were the audience are going to notice it most. You don't want to put it
too early otherwise the audience will make pre-judgments about the film
before they have seen anything about it, where as you don't want to put
it too late otherwise the audience may start to get bored while waiting
for the film title to show up for them to look up, You don't want it to
be on screen for to short as the audience may not get a good chance to
remember the title, and you don't want it up for too long so the
audience start to loose interest. Placing it during the high action
scenes means that the audience will be focusing on what is happening and
not what the title is, whereas you don't want to put it up during the
slow moments otherwise the audience will begin to associate the film
with that slow feeling.
This is why, in my opinion, I feel that the title of the film should be
show about 3/4 of the way through the trailer, just after a high action
sequence has been shown, that way the audience have had enough time to
see what the film is about so that they can begin to associate the film
title with what they have seen, also they will associate the film with
the high thrill action feeling that we want to get across to the
audience. But also allowing the trailer to carry on to show a little
more of the emotion side within the film, showing that this film isn't
just mindless violence within the threat of becoming infected with this
new deadly disease, but that there will also be a solid story for them
to follow and get their teeth stuck into.
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