This is the end trailer

This is The End features the idea of the actors within the film playing themselves. This means that they are able to both mock and praise themselves in ways that are going to amuse the audience.

The use of mocking and praising themselves allows the actors to use aspects of their careers to judge what they do. For instance for the actors who have recently been in successful films recently will praise themselves to extreme levels, and the one who haven't been in very successful films will mock themselves. But both will use the way that the media has presented them to the public to conform to that idea, push it to its edge and take every sense of it literally, or they will completely go against what has been said.

The trailer features the idea that celebrities are spoilt and whiny then include a section of the film where the men are auguring about who gets to eat the Milkyway. This re-enforces the idea that they feel like they should get what they want because they are famous and that when they don't get it then they throw a temper tantrum. This appeals to the audience as it gives them something that they can understand and relate to in the sense of knowing that the media twist things to make them more interesting for the audience. This appeals to the audience as it provides a comic plot twist as the actors are having to play themselves in a different persona to follow the way that they are presented, this gives the audience that level of understanding as they have heard that the actor acts in a certain way and so they don't have to get use to the idea that this actor is nothing like how they have been discribed as. But also as because they are being so against the way that they have been presented that they are able to make a joke out of that. All of this allows the audience to enjoy the film as much as the actors when they were making it.

The extensive use of celebrities featured in this film appeals to a wider audience, for instance, featuring Channing Tatum, this means that it is going to reach out to a wider female audience because he is known for his good looks and muscles. Also, the cameo appearance from Emma Watson, this reaches to most obviously Harry Potter fans, a lot of fans of the Harry Potter series will want to see how the actors do in other films, and because Emma Watson has not done a lot of comedy films this means it gives them a chance to see her in a different aspect. Rhianna's cameo appearance in the trailer just reaches to fans of the pop genre, and there is nothing that fan of a music artist love more than seeing them feature within a film as it gives them something else that they can relate that person to other than that music.

The Comedt Genre is portrayed straight away, the protagonists of the film are invited to a house party of a fellow celebrity. We cut to them arriving at the party and talking to the host, who tells them that he loves his house so much that it feels like it's just another part of him and that the two men have just entered him, in which they reply with "you let us both come inside you" using the sexual innuendo to appeal to a more mature audience. The trailer wants to let the audience know that this is going to be a film that they can sit back, relax and enjoy without having to pay too much attention. The codes and conventions of the comedy genre are shown by the small humour of violence, sexual innuendos and childish behaviour.