Ted trailer analysis

 Immediately within this trailer we are given some brief background information by the narrator about the two main characters who are being introduced. Such as how the bear comes to life in the first place, this is good as it gives the audience the information they need to understand the rest of the trailer. Just after this the first funny part of the trailer comes in, showing that its a comedy film.

The fact that the bear is not only talking but also smoking grabs the audiences attention as it is something that opposes the typical stereotypes of a normal teddy bear. At this point the music also comes in over the top of the video, the music is quite low key and slow, making the two characters seem stupid. Next the first set of titles come up on the screen saying 'from the creator of Family Guy.' This is a good thing to put as the first title as it means that any fans of the family guy series will be instantly interested. After this the bear, 'Ted' and his owner 'John' are seen talking about the idea of john getting engaged. This introduces another character into the film and also gives the audience some more information about the story line of the film. After this, Ted is seen driving the car while John is sitting in the passenger seat, yet again this isn't a very stereotypical thing for a teddy bear to be doing so it makes the film stand out. Throughout the trailer there are many funny comments at times where there should be serious ones such as 'thats my bad, i was sending a tweet' after having a car accident. This again shows the kind of humour that is repeated throughout the film giving the audience an idea of what the film is all about. At the end of the trailer there is titles with the name of the film, and the website for it. It is good to pt these at the end as it means that they wont be forgotten while watching other parts of the trailer.